by Rima Dael, CDSS Executive Director
This past Friday, Pat McPherson, Director of the CDSS Education Department, and I provided testimony to the Massachusetts Joint Committee on Tourism, Arts and Cultural Development. State Representative Cory Atkins (D-Concord) and Senator Kathleen O’Connor Ives (D-Newburyport), Co-Chairs of the Joint Committee, are traveling around the state with fellow committee members to solicit ideas from the arts, cultural and tourism communities, and the general public, to help the Committee develop policies that strengthen arts, culture and tourism in Massachusetts.
Tourism is recognized as the third largest revenue producing industry in Massachusetts with a $3.6 billion payroll across 124,700 jobs. In 2011, 21.3 million people visited the state and spent $16.9 billion, according to the Massachusetts Office of Travel and Tourism. Tourist surveys consistently indicate that arts, culture and history are among the top reasons for choosing to visit our state. Nonprofit cultural organizations employ nearly 18,000 Massachusetts residents, generating $28 million in payroll taxes and $1.2 billion in annual in-state spending.
“Tourism and the arts bring Massachusetts to life,” said Atkins. “People come from all over the world to visit Walden Pond, Tanglewood, the Freedom Trail and our other internationally renowned destinations. Our artists, dancers, and musicians produce captivating works that produce jobs and showcase the creativity of our Commonwealth. On this tour, our Committee will explore the rich artistic and cultural heritage of Massachusetts, its impact on our economy and our communities, and ways the Legislature can help sustain it for future generations.”
Our primary goal of providing testimony was to raise the visibility of traditional dance, music and song in Massachusetts and showcase the good work of the Country Dance and Song Society over the past 98 years.
“I look forward to visiting different parts of the state and working with the Regional Tourist Councils to promote these areas and the attractions that they offer in an effort to encourage economic growth throughout the Commonwealth,” said Senator Kathleen O’Connor Ives.
Senator O’Connor Ives and I shared a fun moment as fellow alums of Mt. Holyoke College. Rep. Andrews, a member of the committee, came up to ask advice from CDSS on thoughts and resources for bringing dance to a community in her district and engaging children and their families in participatory dance. Also in attendance were Linda Henry, CDSS Outreach & Grants Manager; Lynn Nichols, CDSS Webmaster; and CDSS member Alex Krogh-Grabbe of Amherst.
CDSS is working on creating toolkits to provide to members with best practices to engage local elected leaders to increase the visibility of traditional dance, music and song, and provide testimony on the value of our participatory arts in our communities. We thank the Massachusetts Cultural Council for their on-going support of our work and thanks to the Joint Committee on Tourism, Arts and Cultural Development for their time visiting towns around Massachusetts.